A Full Service
As so many schools are, our client was looking for a way to increase applications to the school, while lowering the total cost per student.
The Pittman Group was brought on board as the client’s agency of record to implement an integrated marketing strategy to drive leads. Using traditional media, pay per click advertising, social advertising, affiliate lead development and search engine optimization, we put a multi-channel messaging campaign into place, adjusting and optimizing the strategy based on the performance of the media within its respective channel.
Despite three of the client’s campuses closing, the initial results of the integrated marketing campaign have been a 29% increase in application volume and a decrease in the application costs over the first four months with The Pittman Group.
Not only did our team work to enhance the front end visibility of the brand, but we also provided significant direction for lead capture, nurturing of those prospects and effective funnel management within the client’s customer relationship management and admissions processes.
Budget management, market forecasts and data mining have allowed the client to know what’s going on in all areas of marketing and admissions and better understand where focus needs to be for further improvement. It also allows both sides to zero-in on what’s important. The client can feel confident that their investments are going where the results are; they aren’t wasting resources on generating high quantity, low quality leads or on channels that aren’t driving results.
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