site auditing

3 Site Issues That Are Drastically Impacting Your Profit…Plus Solutions

The Pittman Group Marketing Basics

Creating stellar social media posts isn’t an issue for you—you get good reach and a decent number of likes and shares—but no conversions come out of it, and you can’t figure out why. You ask yourself, “What could the problem be?” I’ll tell you what it is. It’s your site. You’ve become so consumed with clickable links, catchy headlines and …

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The Future of SEO: A Marketing Outlook From Marketing Experts

The Pittman Group Marketing Basics

Regardless of what some marketers said a few years ago, SEO is not dead. It’s actually what can take your business from being unsuccessful to successful. If an agency can’t deliver an SEO strategy to its clients, then it’s likely those clients will switch to an agency that can. With Google voice searches making up to 20 percent of Google’s mobile …

Marketing Terms- Clearing Up The Confusion

The Pittman Group Marketing Basics 0 Comments

When you’re searching for someone to help you with your online marketing efforts, it can be a little confusing. There are a lot of industry terms and types of marketing out there. In this post, I’ll define some of those marketing terms for you and clear up the confusion. You can jump to the ones that interest you using the …


Why Content Marketing is Your Best Bet to Elevate Your Rankings

The Pittman Group Marketing Basics

Google’s search results suggests millions or billions of web pages, depending on what you type in. The competition to rank first is fierce, especially when the rules of what ranks high are constantly changed. Google has launched major updates over the past couple of years that had a significant impact on ranking. One strategy that still works as well as …

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10 AdWords Tips That Will Make Management More Effective

The Pittman Group Marketing Basics

Managing AdWords accounts isn’t easy, and it requires you to run several analyses and reports before making any sort of strategic decisions … but it’s important. Let’s have a look at 10 tips that will help you maximize the use of your time and money. 1. Name Campaigns and Ad Groups Following a Criteria Most times, you will need to …


Reduce the Waste in Your Adwords Account

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No matter whether your campaign is profitable or not, optimizing the ad spend to eliminate unnecessary costs is always a best practice. This doesn’t only mean lower CPAs but it also helps increasing the overall quality score of the account thanks to a higher CTR in the account. Here are 5 methods that will help you reduce your account waste …

Email Series – A Tale of Two Emails

The Pittman Group Marketing Basics 0 Comments

If you’re anything like us, and the rest of the digital world, your inbox is teeming with emails from just about every website you’ve ever visited. If you’re also like us, you’re constantly on the move, and more often than not, you’re opening and viewing these emails on some type of mobile device. According to statistics from Litmus, as of …