Why Content Marketing is Your Best Bet to Elevate Your Rankings

The Pittman Group Marketing Basics

Google’s search results suggests millions or billions of web pages, depending on what you type in. The competition to rank first is fierce, especially when the rules of what ranks high are constantly changed. Google has launched major updates over the past couple of years that had a significant impact on ranking. One strategy that still works as well as …


4 Steps to A Killer Content Strategy

The Pittman Group Marketing Basics 0 Comments

No doubt you’ve heard the phrase, “content is king,” coined by Microsoft’s Bill Gates back in 1996, and it still applies today. Content truly is the backbone of marketing because it’s what you present to your audience that makes them take an interest in you. That’s why good quality content goes a long way toward building your brand and business, …