Why Content Marketing is Your Best Bet to Elevate Your Rankings

The Pittman Group Marketing Basics

Google’s search results suggests millions or billions of web pages, depending on what you type in. The competition to rank first is fierce, especially when the rules of what ranks high are constantly changed. Google has launched major updates over the past couple of years that had a significant impact on ranking. One strategy that still works as well as …


Reduce the Waste in Your Adwords Account

The Pittman Group Marketing Basics 0 Comments

No matter whether your campaign is profitable or not, optimizing the ad spend to eliminate unnecessary costs is always a best practice. This doesn’t only mean lower CPAs but it also helps increasing the overall quality score of the account thanks to a higher CTR in the account. Here are 5 methods that will help you reduce your account waste …

Building a Better Campaign With Integrated Marketing

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Imagine you’re a contractor and you need to build a house. Do you use just one person to do everything from start to finish? Of course not. You use a team of people: carpenters, electricians, plumbers, roofers, painters, landscapers who have the skills and know how to work together to get the house built in a timely fashion. That’s not …

PPC Landing Page Series- A Solid Landing Page Keeps Users From Saying Let’s Bounce

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People use search engines to search for what they need. No brainer, right? So you want to make sure your brand and business shows up on those search results pages. One way to do this is with pay-per-click marketing (PPC). The thing with PPC, though, is that if it’s not getting users to what they’re searching for, then it’s not …