Marketers continue to push the envelope on new, innovative ways to attract content viewers using visuals like video and infographics. It’s evident that visuals are a key component of a good content strategy. Marketers cannot afford to ignore this.
With a shift in focus from old-school SEO strategies to an overall good user experience, videos and other visuals are increasingly important for brands to keep their audience engaged and for search engines to keep making you their top choice.
Smartphone technology allows the average person to shoot, create, and distribute amateur videos that flood social media timelines.
Despite the abundance of videos, however, there are still fundamental and effective standards that professionals can use to create and optimize unique, share-worthy videos to reach a bigger audience.
Why the Emphasis on a Visual Content Strategy?
It’s simple. Visuals appeal to more people and make your content more interesting. So why wouldn’t search engines emphasize visual content – and why wouldn’t you want to get rid of your bland, text-only SEO strategy and start using videos and visuals that enhance the user experience?
People remember 65% of information given through visuals, and only 10% given through words alone. If that’s not enough to get you focused in on your visual content marketing strategy, then I don’t know what is.
You don’t want people to just see your content, you want them to remember your content. Visual marketing enables that to happen.
Unlike a typical blog post, videos and visuals entertain and inform; they enhance the user experience that people have and accommodate people who learn visually. That said, it’s no surprise search engines are placing greater emphasis on these things in ranking algorithms.
How Will Videos and Visuals Impact My Marketing Success?
The most recent marketing stats show that videos are working well in marketing efforts. Including a video on a landing page can increase conversion rates significantly. It’s also important to note that the majority of mobile video consumers share video with others.
The use and consumption of video is only going to increase. Most U.S. marketers plan to increase their mobile ad budgets to include video. Social media video hosting platforms such as YouTube, Facebook, and Twitter are continuously providing tools for marketers to better optimize their videos.
Visuals are no longer an up-and-coming tactic; visual marketing is a powerful way to communicate your brand to customers in a not-so-boring, user-friendly way.
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