If you give a stranger $20, send them into the Mall of America with the mission of buying you something you’ll love, their chances of success are slim. There are too many options for someone who knows almost nothing about you.
If you give a stranger $20, send them into a sporting goods store and tell them your favorite team is the Kansas City Royals, you’re far more likely to get something you’ll like.
This compares to casting a broad net with your marketing and advertising efforts, versus using paid social to specifically target an audience far more likely to be interested in your products and services. Social network users provide the platforms with a wealth of data about themselves, and we can help you sift through all the numbers to find the right audience for your company.
Finding the right audience is only the first step, however. The second is to optimize the ad content they see to make sure they convert into a customer. Our experts understand what content works best on each platform, and they know how to test and adjust your campaigns to optimize conversion rates.
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